Parkway Honda sells a wide range of automotive products and services in Canada, including Honda-branded products, services and repair facilities.
When you purchase, finance or lease, or repair a vehicle or otherwise
complete a transaction with us, you may be providing us with your personal information.
We understand this is a big responsibility and we respect the privacy of our
valued customers, and are committed to ensuring that the personal
information we collect is appropriately used and protected. This policy is
designed to ensure that our customers understand the nature, purposes and
consequences of the collection, use or disclosure of their personal information.
personally identifiable information about you but does not include anonymized
or aggregate information that does not specifically identify you.
contact us using any of the methods provided below.
products and services offered by us or interact with us online or in person.
information when you purchase, finance, lease, repair a vehicle, complete
a transaction, or visit www.parkwayhonda.com or interact with us online.
example when you call us or engage with us at promotional events.
For your convenience, our website may contain links to third-party
websites. These third-party websites have separate privacy policies and
and we are not responsible for their privacy practices.
Inc. (“Honda Canada”) will also apply to you, which can be found at
Services (“Honda Financial Services”) will apply to you if you enter into
a leasing or financing arrangement with Honda Financial Services, and can
be accessed at www.honda.ca/privacy/hfs.
2. What Personal Information Do We Collect?
We collect and aggregate personal information that you may provide in
completing your transaction(s) with us, which may include your contact
information, information from and about your transactions with us, and other
information from the devices or accounts you use to interact with us.
Here are some examples of personal information we collect:
Information you provide: We collect personal information that will
enable us to identify you and fulfill the purposes described in Section 5
information could include your name, address, e-mail address,
telephone number(s), driver’s licence (including photocopies and your
displayed information, such as age, gender, height, etc.) and insurance
information, employment history and financial information to conduct
credit checks, the type and model of the vehicles you own or drive to
our premises, and the purchase, service and/or repair history of your
Technical device information: We also automatically collect personal
and technical information from the devices you use to connect to our
website, using cookies, pixels, proximity beacons and other location based
technologies, and other digital markers. This information may
include your IP address, unique device identifiers, geolocation, browser
type, internet service provider, hardware model, operating system and
application version. When you use or interact with our website (including
any mobile applications), we may also record certain information and
store it in log files, including location information, referring and exit
pages, time and date stamp, search terms, clickstream data and other
behavioral information. Some or all of this information may constitute
personal information if we can use it to personally identify you. In some
situations, you may be able to configure your browser or device settings
to control what information we collect. For more information on how we
may collect and use this information to market to you, please see
Section 4 of this Policy – Online Information and Targeted
Career information: We receive and may store personal information
provided to us when you apply for employment with us or any of our
affiliated companies, if applicable. This information may include your
name, educational and employment background, contact information,
job qualifications and skills, and jobs for which you may wish to be
considered. You may choose to provide additional information, such as
your resume or CV, employment references, and salary requirements.
Your provision of this information in connection with seeking
employment at Dealer (or its affiliates) is voluntary and you determine
the extent of the information you provide. Your decision not to provide
such information may affect Dealer’s ability to consider you for
employment. This information is not shared except as necessary for
establishing, managing or terminating an employment relationship.
Communications and interactions: If you email, call, chat online,
visit or otherwise interact with us, we may collect the information you
provide during those communications, such as the content of your
comments, complaints, feedback and inquiries.
3. How Do We Collect Your Personal Information?
In most cases, we collect information about you when you provide it to us or
our related companies, agents, or service providers. We collect your personal
information from your purchase, lease or service transactions, other
interactions with us, and from publicly available sources. We also
automatically collect technical information when you visit and interact with our
website, mobile and online services.
We collect personal information when you purchase, finance, lease, repair
your vehicle, or otherwise complete a transaction for products or services
from us; through customer service surveys or contests; when you make
customer service inquiries; when you interact with us in other ways; or
when we respond to your requests for information.
We also collect information that you provide during visits to our Dealer
premises or our websites, social media pages, or other online resources.
This may include information about the products and services offered by us
and in which you may be interested, your contact information (such as
phone number, home and email address, etc.) and language preferences,
and contest or promotional entry information.
We also collect information relating to your service transactions with us,
including any information you provide to book a service appointment
through our service department or the customer portal we make available
to you on our website. To better understand your needs as a customer and
improve the provision of these products and services offered to you by us,
we may occasionally send you customer surveys which could ask you to
provide information regarding your customer experience, personal
preferences, and lifestyle demographics.
4. Online Information and Targeted Advertising
When you engage with us online, we use tracking tools to collect information
about your use of our website, social media accounts and your online
activities, so that we can better understand your interests and marketing
preferences and provide you with interest-based advertising most relevant to
your activities and interests. You can take preventative steps if you do not
wish to receive interest-based advertising from us.
We believe that personalized, interest-based advertising is more helpful and
relevant to you. We use the information collected from our website(s) and
other unaffiliated websites to better understand your preferences as an
actual or potential customer, and to improve your access to our products
and services most relevant to your displayed activities and interests.
Dealer and its third-party service providers (i.e. our advertising partners
and analytics providers) may use tracking tools such as cookies, pixels,
proximity beacons and other location-based technologies, and other digital
marker technologies to collect information about your online or mobile
activity over time and across our websites, social media sites and
These digital marker technologies often involve a small text or image file
that a website places on your computer to identify the program you are
using (web browser, email client, etc.), or to determine when you have
opened or interacted with a promotional communication from us.
Dealer and its analytics providers may use the information from digital
markers to store any preferences that you select; improve the performance
of our online or mobile offerings and make them faster and easier for you
to navigate; and also to help us understand how you respond to promotional
communications. Dealer and its advertising partners may use this
information to deliver future personalized Dealer advertisements to you via
certain advertising networks, even when you visit non-Dealer websites, or
when you may be able to take advantage of a special offer when you are in
the vicinity of our dealership.
We may also use third-party social networking platforms (such as Facebook,
Google, YouTube, Twitter, Instagram, etc.) to show you interest-based
advertisements based on your interactions with us, and to measure how
you interact with those advertisements. We may do this using tracking tools
such as cookies, pixels, beacons, or by using targeted advertising features
developed by the social networking platforms that you use. If you would
like more information, we recommend that you visit and review the
advertising and privacy policies of your social networking platforms.
You may be able to configure your browser or device settings to control
what information we collect. Most browsers can be configured not to accept
cookies, and detailed instructions are usually available online or from the
developer. However, this may prevent you from having access to certain
functions and services on our websites or other online or mobile services.
You may also set your email options to prevent the automatic downloading
of images that may contain technologies that would allow us to know
whether you have accessed our emails and performed certain functions with
There are some additional technological means that will help you limit
advertising networks tracking your website activities in order to deliver
personalized advertising content to you. Deleting browser cookies can
remove your opt-out preferences, so you should use these tools periodically
to ensure that your preferences are up-to-date. To register your
preferences with participating online advertising networks, please visit the
- Digital Advertising Alliance (DAA) of Canada: Understanding Online Advertising
- DAA YourAdChoices: DAA WebChoices Browser Check
- Network Advertising Initiative: Opt Out of Interest-Based Advertising
If you would like to limit social network advertising, please adjust your
social network advertising settings or use opt-out features that may be
provided in the social network advertisement.
Note that if you register your preference to opt out from personalized
advertising with all the networks referred to above, you may still receive
online advertising from us on other websites or applications, but these ads
will not be personalized for you based on your interests.
5. How Do We Use Your Personal Information?
We may use your personal information for the particular reason it was
collected, and also to market our products and services relating to your
transaction with us, administer your account, or to offer you other products
We may use your personal information to:
- complete your credit application and verify your information;
- enter into and perform your transactions for the use, purchase,
finance, lease, or repair of products and services offered by us and
our service providers;
- respond to your inquiries and requests as a customer or potential
customer (e.g. to set up a test drive or a service visit);
- maintain our customer service records;
- advise you of any warranty, product recalls, customer service
campaigns, or customer notices regarding your products and
- better understand your needs and preferences as a customer or
potential customer based on your usage and feedback, so that we
can improve our operation and administration and the products
and services we offer;
- market products and services to you, including sending mailers
and performing targeted personalized marketing based on your
information, vehicle service history and interests;
- administering contests and promotions that you have entered;
- respond to your comments or requests for information;
- perform market research, and aggregate your data in a nonidentifiable
form to analyze trends, develop reports;
- protect against fraud or error;
- enforce our legal rights and compliance with our terms and
- meet legal and governmental obligations;
- meet internal business purposes; and
- fulfill other purposes we may identify at the time of collection.
6. How Do We Share Your Personal Information?
We may share and disclose your personal information with Honda Canada and
Honda Financial Services, our affiliates, service providers or our marketing
providers as appropriate, or as otherwise permitted or required by law.
If you have entered into the purchase or lease of a Honda vehicle, we will
share your information with Honda Canada for the purposes outlined in its
Honda Financial Services, we will share your information with Honda
Policies for both Honda Canada and Honda Financial Services can be found at
We may share your personal information (in identifiable and nonidentifiable
forms) with our affiliates and trusted service providers who
provide third-party products or services related to your vehicle and/or assist
in marketing or managing and processing your personal information, based
confidentiality and security requirements. Some examples may include
service providers who provide satellite radio services in some vehicles,
vehicle protection products that you purchase from us, and other vendors
that provide data hosting, marketing and promotional administration
assistance, and customer service surveys and initiatives.
We may also share your information, publicly or with our affiliates and
partners, in a non-identifiable, aggregated form — for example,
to determine trends about the general use of the products and service we
offer and the demographics of our customers.
We may disclose your personal information to third parties: if Dealer has a
good-faith belief that such disclosure is required or permitted by law (for
example, to prevent potential harm to it, its customers, or the public); in
connection with a government inquiry or law enforcement activities; in
litigation or dispute resolution; or to detect, prevent or address fraud or
Your personal information may be shared or transferred to third parties, as
permitted or required under applicable laws, if you have entered into a lease
or financing transaction that is transferred or assigned to a third party or
third parties. Your personal information may also be disclosed to third
parties in connection with the due diligence for, and completion of, a
business transaction, including, without limitation, the sale of certain assets
of Dealer or a securitization or financing involving Dealer or its affiliates.
7. Your Consent and Marketing Messages
We may send you promotional emails, text messages, phone calls or other
messages from time to time.
You may receive emails, texts, or other electronic marketing messages from
us if you have:
- provided us your express consent to receive these messages;
- recently purchased or leased a product or service from us, entered
into a contract with us or some other form of business relationship
- requested information from us; or
- applicable law otherwise permits us to send marketing messages
You may receive telemarketing calls from us if you have an existing or
recently expired agreement with us for a product or service, or some other
form of business relationship with us, or have provided your express
consent to receive autodialer calls, and have not requested to be removed
from our internal (or the National) Do-Not-Call List within the time period
in which we must update our records.
You may unsubscribe from any of these kinds of promotional messages at
any time by contacting us via Section 9 below.
In some circumstances, Canadian laws may permit us to contact you via
email, text, telephone or other means, even if you have not provided your
consent or have already unsubscribed from our electronic or telephone
marketing messages. For example, this could happen in the context of a
product recall, a leasing notice, a warranty message, or an informational
update about a product or service you obtained from us.
8. Protection of Your Personal Information
We maintain and safeguard your personal information using reasonable
security standards. We will delete your personal information when it is no
longer necessary or relevant, subject to legal retention requirements. Your
personal information may be stored and processed inside or outside of
We maintain safekeeping protocols, including the use of data security
standards, to preserve the confidentiality of your personal information and
ensure that it is only used for the purposes that we have identified. Please
be aware though that, despite these efforts, no security measures are
perfect and no systems are impenetrable. We regularly review our
collection, storage, and processing practices to prevent unauthorized access
to our systems. We restrict access to your personal information to only
those staff members, affiliates, and service providers who require that
information to carry out the identified purposes, and anyone with this
access is subject to strict confidentiality obligations.
Please note that you are solely responsible to maintain the confidentiality
of any password(s) relating to your ownership and use of products and
services offered by us. Your privacy can be enhanced by using suitably
strong passwords that are not reused on other sites. If you believe your
password has been compromised, you should change it immediately.
We retain your personal information only as long it is reasonably necessary
or relevant for the purposes identified when you provided the personal
information, for any new purposes identified and to which you have
consented, or as required by law.
Your personal information may be stored and/or processed or otherwise
used by or on behalf of Dealer both inside and outside of Canada. If a Dealer
service provider is located outside Canada, your personal information may
be processed and stored in a country that has laws that are different from
those in Canada, and where the government may be able to obtain
disclosure of your personal information under those local laws. At present,
Dealer, Honda, and their service providers may store, process, or otherwise
use your personal information in Canada, the United States,
9. Questions About Your Personal Information
You can contact us at any time to discuss or update your personal information
that we have on file.
We will make best efforts to ensure that your personal information is
accurate and up-to-date. If you wish to access or correct your personal
information or to advise us not to use your information for sales or
marketing purposes, you may contact us at Info@parkwayhonda.com
or 416-752-6666 between the house of 9:00AM to 5:00PM Monday to Friday
You can also unsubscribe or withdraw your consent to receive commercial electronic messages at any
time using the unsubscribe method provided in the communication or by
contacting us at the number above.
contact our General Manager at:
1681 Eglinton Ave E, North York Ontario, M4A 1J6
Attention: General Manager Andrew Ross
Phone number: 416-752-6666
an email or other forms of notice. After such notice, you agree to the modified
policy by using our products, sites or services.
By supplying your personal information to us or by using our products and
services, website, social media sites, or online or mobile services, you agree
any time by providing you with notice of the change. Notice includes but is
you have provided to us. Such change will be effective after we have given
whether it has changed. Any use of our products, sites or services by you
after we provide notice to you constitutes your acceptance of those